In China video is probably already the most effective part of any social media effort, and to the degree possible it should be utilised fully. This obviously requires implementing relevant video on your own channels (WeChat, Weibo) but maximise the leverage of your content you should also work directly on the most important video platforms. Currently the 2 most important are Douyin and Youku. While Youku is very similar to Youtube, short-video (15 seconds) platform Douyin has in record time become so extraordinarely popular some analysts even rank its importance above WeChat.
- Register your official accounts on Douyin, Youku etc.
- Creation of new and China-specific content
- Adaptation of non-Chinese content for the Chinese market
- Reuse of third-party content
Shanghai Jungle was founded in 2013. The company is based in Shanghai and solely focused on helping western companies organisations and government agencies with their China marketing.
Our focus is mainly online marketing - but we also provide offline marketing, market research and related services. Our team consists of Chinese, German, Danish, Swedish and Czech nationals, which we believe enable us to both understand our clients and also the Chinese market. We currently serve more than 100 clients from 12 different countries.