The prohibitive cost of normal marketing channels in China has led most companies to work extensively with so-called KOLs, Key Opinion Leaders (bloggers or online influencers). But often the impact of working with KOLs is almost negligent. Either because they don't really have the reach you need or that they claim, or because the campaign isn't structured for longer-term impact. We've learned our lessons the hard way and pride ourselves that today we ensure that our clients obtain real impact from their KOL partners.
- Identify relevant KOLs
- Target setting
- All project planning
- Negotiation and formal agreements
- Hands-on execution and follow up
- Long term impact
Shanghai Jungle was founded in 2013. The company is based in Shanghai and solely focused on helping western companies organisations and government agencies with their China marketing.
Our focus is mainly online marketing - but we also provide offline marketing, market research and related services. Our team consists of Chinese, German, Danish, Swedish and Czech nationals, which we believe enable us to both understand our clients and also the Chinese market. We currently serve more than 100 clients from 12 different countries.